Your restaurant's social media, built and running in two weeks.
The Playbook tells you what to do. The System Install gets it done — a done-with-you social media setup where we come into your business, build a complete restaurant social media plan, train your team, and hand it off running. $2,000 flat fee. Your team is posting with confidence by week two.
- Week 1: Capture routine built around your real shifts — your team knows exactly what to film and when.
- Week 1: Profiles optimized and bios rewritten — your digital front door fixed.
- Week 2: Branded templates, caption frameworks, strategy playbook, and rewatchable training videos delivered.
- Week 2: Your first 30 days of content planned, written, and ready to post.
Not a strategy deck. A running system.
You don't need more content ideas. You need the system built.
You bought the $47 Playbook four months ago. Your team opened it once. The PDF is still in someone's downloads folder.
You have a manager who's "good at Instagram," but nobody's actually posting, and your last reel was a staff birthday in October.
Every month you tell yourself social media starts Monday. But you've been saying "next week" since January.
What's Included in a Social Media System Install?
A done-with-you social media system built around your actual operation — capture routine, brand assets, staff training videos, caption frameworks, and your first month of content planned and ready to post. Your team is trained and running it by week two.
Stop renting your voice from a cheap imitation. Start using it.
We optimize your profiles, rewrite your bios, fix your links, and test your digital front door before the system goes live. Strangers should know exactly what you are within three seconds.
We build a capture system around your actual operation. Your team knows exactly what to look for before, during, and after every shift.
Post templates, story templates, and brand elements designed for your business. Your team posts with a consistent look without waiting on a designer or guessing at fonts and colors.
Rewatchable training videos made for your team. How to capture, how to write captions, how to post on rhythm. When someone new takes over, they watch the videos and start posting within a week.
A weekly posting schedule built around how your business actually runs. Tested and adjusted before handoff so your team isn't guessing which days to post or how much is enough.
Your first 30 days of content — planned, written, and ready to post. Your team launches the system with a full pipeline instead of staring at a blank screen on day one.
How Does the System Install Work?
Two weeks from discovery call to a system your team runs with confidence.
Discovery Call
We learn your business — your team, your operation, your content bottlenecks, and your goals. This call determines exactly what gets built and how. No payment until we've talked and you're in.
- Map your operation, your team, and your current content gaps
- Identify the right content owner and set expectations
- Define what success looks like for your business
We Build and Install the System
We build every piece — capture routine, brand assets, posting rhythm, caption frameworks, training videos, and your first month of content. Built inside your business, not from a template.
- Capture routine built around your real shifts
- Custom brand assets and templates created
- Training videos recorded for your team
- First full month of content planned and ready
Your Team Runs It
By week two, your team is posting with confidence. The system is theirs — no retainer, no monthly dependency. We hand it off running and your team keeps it moving.
- System is live and your team is trained
- No retainer. No monthly fee. The system is yours.
- New hires watch the training videos and get up to speed fast
Week Two and Beyond — Your Team Runs It Without Us
From week two on, the system is theirs. One person on your team owns it — trained, equipped, and running on a rhythm that fits your operation. No check-ins required. No retainer payments coming out of your account every month. No surprise invoice when something changes.
- Your content owner spends 30–60 minutes a week running the system
- New hires watch the training videos and are posting within a week
- When the week gets busy, the built-in fallback rhythm takes less than 15 minutes
- Your brand voice stays consistent because the frameworks are written down — not stuck in one person's head
- When direction changes — new menu, new hours, new season — your team adjusts without calling us
If you ever want a tune-up, we offer that. But the system is designed to run independently, and most teams never need us back.
This is the piece no retainer agency can sell you. They can't — their business model requires you to keep paying.
Perfect for you
Not for you
Pick the option that fits your team
+ System Install
Everything in the Playbook — built, installed, and running inside your business.
Your strategy. Your voice. A month-one launch plan and a system you can repeat in-house.
Want us to build and install the system inside your business?
We design your playbook and get your team running it.
Your Custom Build gives you the strategy, the frameworks, and the personalized templates. The Install takes it further — we assign a content owner on your team, build the capture routine around your operation, record training videos your staff can rewatch, and plan your first full month of content. Playbook in two weeks. Your team trained and posting with confidence by week 3.
$3,000 flat fee · one-time · Save $500 vs. buying separately
In the food and beverage industry? Start with the $47 Playbook.
A complete social media system for restaurants, bars, coffee shops, bakeries, and breweries. Strategy, content planning, captions, and a posting rhythm your team runs without outside help.